SPLYCER
Splycer is a fast-growing eCommerce brand specialising in high-quality kitchen utensils, serving home cooks and professional chefs across the UK. Their mission is to provide innovative, durable, and stylish kitchen tools that enhance cooking experiences.
Client
SPLYCER
Year
2022
Category
ECOMMERCE
Despite having a strong product line and a passionate customer base, Splycer struggled with inconsistent traffic, low conversion rates, and rising customer acquisition costs. Their paid ads weren’t delivering the expected ROI, and their organic reach was limited. They needed a data-driven marketing approach to drive sustainable growth.
We designed a full-funnel strategy to optimise Splycer’s customer acquisition and retention:
✅ Facebook & Google Ads Overhaul – We restructured their ad campaigns, refining audience targeting and creatives to improve engagement and reduce ad spend wastage.
✅ Conversion Rate Optimisation (CRO) – We optimised their product pages with persuasive copy, social proof, and A/B testing to increase conversions.
✅ Email & SMS Marketing Revamp – Implemented automated email flows and SMS campaigns to boost repeat purchases and lifetime value.
✅ Content & Influencer Partnerships – Leveraged influencer collaborations and SEO-driven blog content to drive organic traffic and brand credibility.
📈 43% Increase in Revenue within 6 months
📉 32% Reduction in Customer Acquisition Cost (CAC)
🔥 4.8x ROAS on Paid Ads (vs. 2.1x before)
💌 27% Growth in Email-Driven Sales
