MUSCLE XO
Muscle XO is a premium gym-wear brand designed for fitness enthusiasts who demand style, comfort, and performance. With a focus on high-quality materials and a sleek aesthetic, they cater to both casual gym-goers and serious athletes looking for durable, high-performance activewear.
Client
MUSCLE XO
Year
2020
Category
ECOMMERCE
Despite having a great product range, Muscle XO struggled to break through in the highly competitive gymwear market. Their brand lacked visibility, sales were slow, and their social media engagement was minimal. With limited traction from their ad campaigns and no clear strategy for organic growth, they needed a complete brand repositioning.
To establish Muscle XO as a leading gymwear brand, we implemented a multi-faceted strategy:
✅ Brand Positioning & Storytelling – We refined their brand messaging to resonate with their target audience, focusing on empowerment, performance, and style.
✅ Social Media Domination – Launched a high-impact Instagram and TikTok strategy, leveraging viral fitness trends and engaging content.
✅ Influencer & Athlete Collaborations – Partnered with fitness influencers and athletes to drive credibility, UGC (user-generated content), and organic reach.
✅ High-Converting Ad Campaigns – Revamped Facebook, Instagram, and TikTok ads with compelling creatives and laser-focused audience targeting.
✅ Email & Retargeting Optimisation – Developed automated email flows and abandoned cart retargeting to increase customer retention and repeat purchases.
📈 72% Increase in Monthly Sales within 5 months
📉 41% Lower Cost-Per-Acquisition (CPA)
🔥 5.2x ROAS on Paid Ads (vs. 1.9x before)
📲 140% Growth in Social Media Engagement
💌 34% Increase in Returning Customers
By reshaping their brand strategy and amplifying their digital presence, we helped Muscle XO become a go-to gym-wear brand in the fitness community.
