ENTERPRISE SAAS (NDA)
(NAME WITHHELD DUE TO NDA)
Our client, a rapidly growing SaaS company in the USA, provides innovative software solutions designed to streamline operations and enhance efficiency for businesses in their sector. Backed by venture capital, they had the funding to scale but faced challenges in customer acquisition and retention.
Client
ENTERPRISE SAAS (NDA)
Year
2023
Category
LEAD GENERATION
Despite a strong product offering, the client struggled with:
❌ High customer acquisition costs (CAC) due to ineffective ad targeting.
❌ Low trial-to-paid conversion rates, limiting revenue growth.
❌ Weak brand positioning, making it difficult to stand out in a competitive SaaS market.
❌ Churn issues, with customers dropping off after the initial onboarding phase.
To accelerate growth, we implemented a structured, performance-focused approach:
✅ Ad Funnel Optimisation – We overhauled their paid campaigns across Google, LinkedIn, and Facebook, refining targeting and messaging to reduce CAC.
✅ Conversion Rate Optimisation (CRO) – Redesigned landing pages and sign-up flows with A/B testing, reducing friction in the user journey.
✅ Lifecycle Email & Retargeting Strategy – Created a personalised email sequence and in-app messaging to increase trial-to-paid conversions.
✅ Thought Leadership & Content Marketing – Developed high-value content, case studies, and LinkedIn campaigns to position them as an industry authority.
✅ Onboarding & Retention Fixes – Improved the onboarding experience with automated tutorials and customer success strategies, reducing churn.
💰 £5.5 million in qualified pipeline
📈 64% Increase in Paid Conversions within 6 months
📉 28% Reduction in Customer Acquisition Cost (CAC)
🔥 3.9x ROAS on Paid Campaigns
💡 42% Increase in Customer Retention
📊 Doubled Website Traffic from Organic Search
By combining data-driven acquisition with retention-focused strategies, we helped this SaaS company achieve sustainable, scalable growth while strengthening its market position.
