WEB3 / NFT MARKETPLACE
Our client, a high-profile NFT project, aimed to launch and sell exclusive digital collectibles on a leading NFT marketplace. With a strong creative vision and a unique offering, they had the potential to thrive in the competitive Web3 space but struggled with visibility, engagement, and conversion.
Client
WEB3 NFT MARKETPLACE
Year
2022
Category
PAID ADS
❌ Low marketplace visibility due to a saturated NFT landscape.
❌ Struggles with community growth and engagement on Discord and Twitter (X).
❌ Inconsistent minting and secondary sales, leading to unpredictable revenue.
❌ Difficulty educating potential buyers about the value of their collection.
To maximise exposure and sales, we developed a tailored NFT marketing and community-building strategy:
✅ Social Hype & Community Growth – Revamped their Twitter (X) and Discord strategy, leveraging viral content, giveaways, and collabs with established NFT influencers.
✅ Paid & Organic Promotion – Launched highly targeted paid campaigns on Twitter (X) and Instagram, alongside organic content that drove marketplace traffic.
✅ Strategic Whitelist & Early Access – Created an exclusive whitelist campaign to drive FOMO (fear of missing out) and pre-launch hype.
✅ NFT Utility & Storytelling – Crafted a compelling brand narrative, highlighting the real value and utility of the NFTs beyond just collectibility.
✅ Influencer & Partnership Campaigns – Secured partnerships with well-known NFT figures and communities to increase credibility and reach.
🎉 NFT Collection Sold Out in Under 48 Hours
📈 61% Growth in Discord Community within 3 months
🔥 37% Increase in Secondary Market Sales
📊 30% Higher Engagement on Twitter (X) & Social Channels
💡 Expanded Brand Awareness in the Web3 Space
By combining cutting-edge NFT marketing tactics with community-driven growth, we helped this client turn their NFT project into a thriving brand with lasting value.
