LFG
LFG is a bold, results-driven marketing agency that helps brands scale through innovative digital strategies. Known for their fearless approach to growth, they specialise in performance marketing, brand building, and revenue acceleration for ambitious businesses.
Client
LFG
Year
2022
Category
LEAD GEN
Despite their expertise in marketing, LFG faced a major roadblock in outbound sales:
❌ Inconsistent Lead Flow – They relied too heavily on referrals and inbound enquiries.
❌ Lack of Structured Outbound Strategy – No dedicated team to actively generate new business.
❌ Limited Brand Awareness – Their name wasn’t reaching the right decision-makers at scale.
To hit their revenue targets and establish themselves as a go-to agency, they needed a proactive sales engine to drive new opportunities.
Jamil led the transformation by designing and launching a dedicated outbound sales division with a multi-channel approach:
✅ Outbound Sales Team Setup – Recruited, trained, and deployed a team focused on cold outreach via email, LinkedIn, and calls.
✅ Targeted Account-Based Sales (ABS) Strategy – Identified and pursued high-value clients in key industries.
✅ Cold Email & LinkedIn Automation – Implemented strategic messaging sequences to engage prospects at scale.
✅ Pipeline Optimisation & CRM Setup – Built a structured sales pipeline with automation to track and nurture leads effectively.
✅ Brand Awareness Growth – Leveraged content marketing and personal branding on LinkedIn to increase visibility and credibility.
📈 3x Increase in Sales Pipeline within 3 months
📊 27% Higher Close Rate from outbound efforts
🚀 LFG Became a Recognised Name in Their Niche
By implementing a scalable outbound sales process, LFG moved from passive lead generation to actively winning new business, establishing itself as a fearless force in the marketing space.
